Satisfying the Specialty Gas Needs of Western Michigan Microbreweries12/04/2017 Whether it’s a “movement” or not is up to debate. But this sure shows every sign of being the Age of the Microbrewery, or Craft Brewery. Hand in hand with it has come the Rise of the Brewpubs, those sometimes quaint, sometimes posh public houses or restaurants that brew beer on the premises and are cropping up (or should we say “hopping” up?) in neighborhoods coast to coast anymore – including here, in Western Michigan. Industry statistics demonstrate that, of the 5,301 U.S. breweries operating in 2016, 99% of them were craft breweries. That’s 700 more than there were in 2015 – and 165% more than the 2,000 craft breweries in operation only six years ago! To be sure, people like microbrewery beers. Their sales are escalating by 6% annually. And this is while beer industry sales overall remain … well … flat. Forgive us for repeating what you may already know if you have a microbrewery or a brewpub yourself. We just concluded that legions of outsiders who enjoy microbrewery beers would appreciate the facts too. Of course, it’s perfectly reasonable that we’d know them at GTW. We supply microbreweries and brewpubs in and around Western Michigan with the specialty gases they count on: CO2 and Nitrogen, mostly, but also Chlorine. Those are the top gases, anyway. And the local connection is what’s especially important to our microbrewery and brewpub customers. It’s their pledge – a pledge PurityPlus® is almost uniquely positioned to extend – that they’ll always have on hand the gases they need when they need them: the bulk containers of CO2 to put the “fizz” in their beers – in bottles or cans on microbrewery production lines and in mugs or glasses when dispensed at the brewpub bar; the Nitrogen so indispensible to developing an especially smooth, creamy Guinness-style beer and, more typically, for impeding oxidation in the headspace of a bottle or can, which can have an impact on taste and color; the Nitrogen for use at brewpubs in dispensing draught beer; and the Chlorine wiping out bacteria in bottles and cans on the microbrewery production line. What Western Michigan microbreweries and brewpubs rely on above all else from a specialty gas supplier is fast, responsive customer service. GTW delivers it in a number of distinctive ways. Our local focus lets us, for instance… form close, personal partnerships with every one of our microbrewery and brewpub customers, provide more of the face-time and technical knowledge they treasure, better comprehend their needs so we can fulfill even their strictest specs, promise on-time delivery of the CO2, Nitrogen, Chlorine, and other gases they depend on, deliver custom solutions like “just-in-time” inventory, take charge of product manufacture and testing to unprecedented degrees, thereby assuring a predictably reliable product of the highest quality, and manage production and delivery costs, giving rise to efficiencies that help us keep our prices among the most affordable in the industry. It’s unsurprising, then, that more and more microbreweries and brewpubs are looking to PurityPlus® for the gases that keep their beers bubbly and their customers happy. Looking for more of that yourself? Contact GTW here in Western Michigan right away.