PurityPlus® Specialty Gases to Unveil Its New Branding at Pittcon 2018


As it has done for some years now, PurityPlus® Specialty Gases will be an exhibitor at the next Pittcon. That, of course, would be Pittcon 2018, set for February 26 through March 1 at the Orange County Convention Center in Orlando, Florida. Taking part in this event, considered the world’s foremost convention and exposition concentrating on laboratory science, gives PurityPlus® a venue in which to offer itself and its partners, including GTW, as a technical resource to the worldwide scientists and lab administrators it pulls in from industry, academia, and government. Except, this time around, in Booth 3024, the company will also be launching its new brand identity.

What brought about the rebranding is essentially a desire to reinforce and better underscore those attributes of PurityPlus® that have long gained it customers. Scientists, especially those involved in the identification, quantification, analysis, or testing of compounds and molecules, ought to find this brand message quite reassuring. It’s best summed up in the company’s two new slogans: “PurityPlus® Specialty Gas. There When You Need it.” And “The Perfect Mixture.”

The first slogan suggests the profound value of the PurityPlus® partner network of local, independent specialty gas producer-distributors. GTW serving Western Michigan is one of more than 150 of them at 600 facilities throughout the United States. Because of us, PurityPlus® is able to assure constant inventory, fast delivery times, and truly responsive customer service to a degree most of the competition can’t. GTW and all Local PurityPlus® partners deliver the right specialty gases to customers right on time, every time, everywhere.

The second slogan refers primarily to the fact of third-party certification, which guarantees the quality and purity of each and every PurityPlus® specialty gas – always of major importance to laboratory scientists. That’s not the entire picture, however. What actually makes PurityPlus® “The Perfect Mixture” is that PurityPlus® is …

  • guaranteed certification … and peace of mind;
  • nationwide in reach … and right down the street;
  • a lab … and a delivery truck;
  • established, experienced, and trusted … yet nimble, flexible, and growing:
  • “The Perfect Mixture,” for sure!

To learn more about everything PurityPlus® and its local partners like GTW of Western Michigan do for laboratory scientists, register for Pittcon 2018 today. Then visit PurityPlus® in Booth 3024 come February 26 through March I next year!